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    Do You Know What You Want?

    Do you know what you want?

    Not on a surface level like money, fast cars, or fame.

    Do you know what you want on a deep, fundamental level–where your life is meaningful, purpose-driven, and fulfilling?

    If you’re like most people, you don’t. Or you think you do, but can’t put it into words.

    Several years ago while attending a conference in Detroit, I overheard a conversation between two business men who were determining their next steps in a business deal. They seemed confident about their choice, the numbers rang true, the project seemed acceptable, but they started second guessing their choice and said something that struck me "I know this meets our goals, but is this what we want?" 

    Goals are great, but most people make goals based on what they think they should want. I talk about this on our Podcast alot. 

    When your goal doesn’t resonate with you on a deep level, one of three things happens:

    You give up.

    You chose not to be committed to making the sacrifices it’ will take to get you there.

    Or you do reach your goal, but “success” feels empty.

    I have worked with entrepreneurs, and others, who are successful on paper. But despite their success, they weren’t fulfilled by the life—or business—they’d spent so much time and energy building. Without clarity, they were adrift in business and life–regardless of how many on-paper “successes” they achieved. They had this nagging feeling that there’s more to life.

    How could you avoid this fate?

    By first clarifying your Core Value, then developing habits (not goals) that each day get you closer to Thriving in that Core Value.

    Determining your Core Value is naming that one underlying value that unites everything you stand for. It is the thred that runs through  what matters most to you, and the most fundamental piece of what, in your eyes, a life well lived must include. It acts as a compass pointing you toward your true north, where what you do is aligned with who you are. When everything you do is perfectly aligned with your Core Value, you’ll never feel adrift in life or business again.

    Let me give you a personal example.

    Earlier in my life I made the decision to leave job that required me to work 60-80 hours a week. Stress over a large number of personel, budgets, keeping external groups happy and attending numerous public activities were taking their tole. I liked the job itself, I loved the people, respected the company, just not the stress. In fact it led me to have a cardiac event at one point in my life. Having the freedom to spend my time coaching and creating content to help people discover meaningful, purpose-driven work and reaching their potential by building a life, and a business, around what resonates with them is more fulfilling than any fancy salary or title. Why did I do this ? Because previously I had discerned that my Core Value was Productive Freedom.

    Before I make a decision or take advantage of an opportunity, I ask myself:

    “Does this get me one step closer to, or one step further away from, a life aligned with my Core Value?”

    It hasn’t led me astray yet.

    Now doing this is not as simple as asking "Mother Google". Clarifying your Core Value means taking a step back from the busyness, digging deep, and like any task, you need the right tools. 

    If you’re ready to take the next steps and want to learn more about how you can build a fulfilling life and business around your Core Value, drop me a line, I would love to work with you  to #makeitso

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